Yieldify Opens ANZ Branch in Sydney

UK-based cart abandonment analytics and personalisation specialist Yieldify has launched in the ANZ market with the opening of an office in Sydney, Australia.

Founded by brothers Jay and Meelan Radia in June 2013, Yieldify has developed a multi-channel abandonment analytics platform to enable brands to personalise content for consumers and convert abandoning visitors into customers.

The firm, which also has offices in London, New York and Berlin, says its decision to open in Sydney was driven by a rising demand from local brands. The new office will be led by James Taylor (pictured), who recently relocated from London, and comments: 'Australia's dispersed populations and advanced delivery infrastructure have paved the way for a booming eCommerce market, meaning that our product and services are well positioned to drive value for brands in the region.'

Web site: www.yieldify.com .