Tradedoubler Buys Retargeting Firm Adnologies

Stockholm, Sweden-based performance marketing company Tradedoubler has acquired Adnologies, a provider of ad retargeting technology based in Hamburg, Germany. Terms of the deal were not disclosed.

The Adnologies offer includes an ad server, demand-side platform, data management platform, data exchange, and supply-side platform (SSP) as well as dynamic display and video creation tools. Its AdServer HEIAS tool provides product-level real-time retargeting services, while offering a creative engine and business intelligence solution. In 2014, the firm's annual revenues were EUR 2.2m.

All fifteen of Adnologies' team will remain with the company, while Tradedoubler says it will gain access to technologies that complement and extend its own digital marketing and technology offering.

Matthias Stadelmeyer (pictured), CEO of Tradedoubler, comments: 'Adnologies' product portfolio perfectly complements our own and therefore this is a further important step in the development of our recently announced corporate strategy that will see us become the leader in creating smarter results for our clients through traffic, technology and expertise.'


Web sites: www.tradedoubler.com and www.adnologies.com .