Former MediaCT Qual Leader Joins Basis Research

In London, Basis Research has appointed Dr Sarah Jenkins, formerly Head of Qualitative in Ipsos MORI's MediaCT division, as a Senior Director to lead and develop its media, content and technology offer.

Basis has around 25 years of experience working on innovation, brand development, tracking, segmentation and U&A, and with a focus on 'innovative project design, original reporting methods... and a commitment to compelling story-telling.'

Jenkins will co-ordinate and evolve the company's media expertise with existing and new clients. At Ipsos MORI she set up and ran a new team of qualitative media specialists working on projects in media consumption, user experience and cross platform engagement. She won the 2013 AQR Prosper Riley Smith Award for her work exploring big news stories for the BBC.

Chairman Andy Jameson comments: 'We're very excited to welcome Sarah on board, we're growing rapidly and her experience of working with high profile media clients will ensure that we continue to offer the very best strategic insight to clients in this space.'

For more details see www.basisresearch.co.uk .