Ebiquity Buys Kruse's Stake in German Business

Media and marketing insights firm Ebiquity has acquired Dietmar Kruse's minority stake in its German business, following his recent promotion to the role of CEO of Continental Europe.

Ebiquity comprises an Analytics division, offering media buying measurement and benchmarking, and performance measurement; and a 'Platform' division which provides media monitoring products. Kruse (pictured) co-founded the German business in 2008 and was appointed CEO for Germany the following year and CEO Continental Europe last October. Earlier in his career, he held senior roles at Procter & Gamble, Media Audits and Accenture Marketing Sciences.

In a statement, Ebiquity said its ownership of Ebiquity Germany has increased to around 94% from 85% following the acquisition of Kruse's stake, for which the firm paid him by issuing 966,413 new Ebiquity shares (trading at 129.00 pence at the end of last week).

The firm said the move reflects Kruse's wider responsibilities within the group and aligns his equity interests with his new role. The remaining shares continue to be held by local management as co-founders.

Web site: www.ebiquity.com .