US Launch for New Millward Brown Analytics Unit

In the US, Millward Brown has launched a new business which brings together marketing science, strategic research and analytic consulting experts from its Marketing Science and MaPS (Marketing and Planning Systems) teams.

The new business, to be known as 'Millward Brown Analytics', has been set up to offer combined research, analytics and brand knowledge to support clients' planning, decision making and business growth. In addition, the division with partner with Kantar sister companies to provide their clients with research and analytics support for brand strategy, brand performance, customer experience, creative development and media optimization initiatives.

Chris Petranto, Managing Partner at MaPS, and Chris Murphy, EVP and Managing Partner of Millward Brown Client Solutions & Analytics will jointly lead the new business, reporting to Mary Ann Packo, CEO, Millward Brown, North America. MaPS co-founder Dirk Wells will move into the role of Chairman for the group.

Packo comments: 'We have unmatched analytic talent across our business, and we are excited to bring the MaPS and marketing science teams together. Both teams have a rich history of delivering high impact insights to solve clients' most pressing brand issues, and our clients will benefit even more from this combination.'

Web site: www.millwardbrown.com .