Growing Macromill Plans New Offices and MR 'App Store'

In Japan, consumer insights specialist Macromill has reported a 44% increase in 2014 revenue to 25 billion Yen (EUR 178m), reflecting its recent merger with Netherlands-based online research and analytics firm MetrixLab. Sales for the period were 31 billion yen (EUR 214m).

The two firms combined under the Macromill brand last November, to form a company employing 1500 professionals working from 27 offices across the Americas, Europe and Asia. A year ago, MetrixLab had revenues of EUR 49m, which suggests organic growth of around three percent for the combined entity.

In a statement, Global CEO Han de Groot (pictured) said the newly merged firm is also opening new offices in Singapore, Brazil and Mexico, and is planning to launch an MR 'App Store', through which five or more of its 39 proprietary solutions will be available later this year.

Commenting on the results, de Groot stated: 'Our entire organisation has delivered well against our 2014 objective to further globalize our business. We have merged with MetrixLab, and our joint ventures Dentsu Macromill Insight (DMI), Macromill Embrain in Korea and our US survey audience provider PrecisionSample, coupled with our new entry into the social listening space with Oxyme have all performed well against plan.'

Web site: www.macromill.com .