Metamarkets Closes $15m Funding Round

Real-time ad analytics platform Metamarkets has raised $15m in a funding round, adding to $28.5m already raised since the firm launched in 2010.

Based in San Francisco and New York, the firm provides buyers and sellers of programmatic advertising with an SaaS solution which identifies demand trends across demographics, geographies and other audience profile data. Users can also analyze and share data internally, and externally with their clients and partners.

New investors Data Collective, John Battelle and City National Bank led the latest round, with participation from existing investors Khosla Ventures, IA Ventures, True Ventures and Village Ventures. $15m was also the amount raised in a second round, back in 2012.

CEO and co-founder Mike Driscoll (pictured), who is also a founding Partner at Data Collective, comments: 'Every day, thousands of users turn to Metamarkets' dashboards for granular insights into tens of billions of ad transactions. Our clients are the pioneers of these new digital markets, whose daily trading volumes dwarf those of Wall Street. We're proud to deliver an analytics solution that can keep pace with their speed and scale.'

Web site: www.metamarkets.com .