TNS Launches ThinkTank Crowdsourcing Tool

Global agency TNS has launched a mini crowdsourcing tool called ThinkTank, through which clients will be able to interact and debate with a carefully selected group of consumers on issues affecting their business.

The new tool offers a bespoke approach to online communities, and provides clients with a quick way to get feedback on topics such as what drives consumers' brand choices, what trends are currently influencing consumers, and what they think the future holds for a particular category.

ThinkTank, which will be officially launched at the Mobile World Congress in Barcelona next week, is backed up with analysis from TNS qualitative staff.

Anjali Puri, Global Head of TNS Qualitative, comments: 'Clients increasingly need real-time analysis of the marketplace that they are operating in to inform key marketing decisions. We have developed ThinkTank to help them access a more relevant, engaged and connected audience that will make the insights more valuable.'

Web site: www.tnsglobal.com .