Madison Logic Data Becomes Bombora

New York-based B2B data analytics specialist Madison Logic Data has been re-named Bombora, less than six months after being launched by parent company Madison Logic.

Formed last November to enable Madison Logic to focus exclusively on acquiring, analyzing and activating intent data, the firm now known as Bombora offers access to data on 245 million business decision makers and more than two million companies worldwide, as well as data about three billion interactions per month. The firm says that while some existing solutions focus on triggering behavior, Bombora helps clients identify buyer behavior and determine consumer intentions.

CEO Erik Matlick (pictured) states: 'Behavioral intent data has proven its worth as a vital targeting tool, but unfortunately, most B2B marketers' access to that data is fragmented, making it more difficult to gain a holistic view of one's customers and prospects. Bombora breaks down the data silos that cause that fragmentation, consolidating data to enable the entire B2B marketing industry to better understand what companies and individual end users are interested in at any given time.'

Web site: www.bombora.com .