HookLogic Hires Former dunnhumby Analytics Leader

In the US, eCommerce media solutions firm HookLogic has appointed Patricio Jaramillo as Vice President of Analytics and Insights, overseeing client-facing business intelligence, reporting and program optimization.

Founded in 2004, HookLogic offers a range of digital shopper marketing services, to enable brands and shoppers to connect in and around the e-commerce environment. The firm is headquartered in New York, with additional offices in Ann Arbor, MI; Santa Monica, Calif; Atlanta, GA; and London.

Jaramillo worked most recently for retail data giant dunnhumby, where he served as VP, Analytical Solutions, leading the development of customer-centric analytical solutions for a leading department store chain and grocery chain. He initially joined the company in 2012 as Insight Director, prior to which he was Senior Manager, Advanced Analytics at online apparel business Zappos.com; and served as Director of Business Analytics at prepaid debit card provider NetSpend.

HookLogic CEO Jonathan Opdyke says of the hire: 'Patricio has well over a decade of experience leading teams that translate big data into streamlined strategic insights for clients. His ecommerce and retail background will help him hit the ground running as a valuable resource to our advertisers and publishers.'

Web site: www.hooklogic.com .