Zalando Opens Fashion Insights Centre in Dublin

Online fashion retailer Zalando has opened a 'Fashion Insights Centre' in Dublin's Silicon Docks, and plans to recruit up to 200 new staff for it over the next three years, including specialists in big data, data science and engineering.

Founded in Berlin, Germany in 2008 by David Schneider and Robert Gentz, Zalando sells shoes, clothing and other fashion products online, attracts more than 100 million visitors each month, and process millions of transactions every day.

The new centre will use machine learning, data mining, market research and analytics to better understand customers, and gain insights into their purchasing patterns and their behaviour online. Gentz (pictured) says that this will enable the firm to provide consumers with a personalised and compelling offer. 'Investing to understand these insights has driven our growth since the earliest days of our company and has been the key to our success. The new Zalando Fashion Insights Centre in Dublin will play a major role as we continue to lead online fashion and grow our presence across Europe', he adds.

Web site: www.zalando.com .