Rentrak Unveils Rubik Analytics Platform

Audience measurement specialist Rentrak has introduced an analytics platform called Rubik, allowing clients to analyze TV viewing patterns, advertising exposure, product use and purchase against the firm's TV audience ratings.

The audience ratings service offers a fully-integrated system of detailed satellite, telco and cable TV viewing information projected to the total US from more than 32 million TVs nationwide - including granular information for TV stations and cable networks in all 210 local markets and at the national level. Rubik taps into Rentrak's Advanced Demographics, which combine TV viewing with information about the products consumers buy and the cars they drive. Using the new tool, networks and ad agencies can identify the most relevant target households, and combine different segments into a campaign target so that custom reach and frequency reports can be defined and calculated.

CEO and Vice Chairman Bill Livek comments: 'Our new analytics platform has taken something very complex - TV viewing merged with the products viewers buy, how they vote, and the cars they drive and made it simple. Rubik allows clients to perform complex analytics that help unlock the value of television programming and advertising content with viewers as the target'.

Web site: www.rentrak.com .