Financial Specialist Bdifferent Expands to Singapore

UK-based financial services research specialist Bdifferent has expanded to Asia with the opening of an office in the Marina Bay Financial Center in Singapore, to be led by Jessica Tuan Shepherd.

Launched fifteen years ago, Bdifferent provides research methodologies for communication and literature reviews, brand and communications tracking, brand perception studies, ad pre-testing, NPD, consumer attitude and sentiment analysis. It also offers regulatory fund reviews, and says the market for investor insight and market intelligence across the region is growing with a rise in regulation.

Shepherd (pictured) worked previously for agencies in Singapore and Taiwan while serving as a Consultant at mobile analytics specialist Metrinomics, running her own consultancy, and conducting focus groups in both Mandarin and English.

Bdifferent co-founder Kim Bell comments: 'We have seen a growing demand from our existing client base to carry out research across Asia, particularly in Hong Kong, Singapore and Taiwan, as they expand their operations in the region. This is a very exciting time for Bdifferent, we believe there are big opportunities in the region for a company with our specialist knowledge and experience'.

Web site: www.bdifferent.co.uk .