US Expansion for Firefish Unit the numbers lab

London-based research agency Firefish has launched a US office for its quantitative business, the numbers lab, appointing Emma Jones as Associate Director in New York; and in the UK has hired Anne-Marie McCallion as Research Manager.

Jones joins from Hall & Partners where she worked in the New York office following a six-month secondment to the Red Bull insights team.

McCallion worked previously at Spark Research, with a focus on FMCG, financial services and travel sector clients, including management of the Lidl brand tracker.

numbers lab Global MD Majbritt Rijs says the agency is performing above its target expectations and comments: 'we're excited to be launching in America and growing our team in the UK. Clients in the US can now take advantage of the full complement of quantitative and qualitative research services Firefish offers'. She adds: 'This is a fantastic opportunity to build on our international achievements, credentials and expertise, which are thriving thanks to our existing experts and new talent such Anne-Marie and Emma'.

It's been a busy month for Firefish - last week it announced the appointments of Marjolein van Ballegooij and Noor Berkman in the Netherlands, and of Francesca Ferrara and Claire Flanagan in the US and UK, respectively; whilst in mid-May, the group's child and family research specialist The Pineapple Lounge (TPL) announced the hiring of former Illuminas Research Director Pete Maginn as Head of Research, and Tammy Perl as an RE, along with two promotions.

The parent company is online at www.firefish.ltd.uk .