Trapit Launches Content Sharing Analytics Tool

San Francisco-based employee advocacy platform Trapit has launched a tool called Campaign Analytics, to provide marketers with metrics for their content sharing initiatives.

Trapit's technology is designed to discover the most relevant articles, videos, podcasts and other material on any topic from a collection of over 100,000 vetted sources, with the aim of helping brands connect with their employees, customers and prospects. The platform then allows organizations to curate that content for employee sharing, while providing tools to track interactions and optimize engagement.

The new Campaign Analytics solution help teams measure metrics such as retweets and shares, clicks, likes and reach in addition to revenue-based metrics including number of leads, cost per lead, breadth of pipeline and closed deals.

CEO Hank Nothhaft (pictured) comments: 'We've entered a new era where social media, content marketing and marketing automation can be tied directly to funnel activity and sales outcomes. Trapit is committed to tying all campaigns on our platform directly to business outcomes and real ROI, and Campaign Analytics is the first step in that vision'.

Web site: www.trapit.com .