Blueocean Launches Improved LiNK Software

Phoenix, AZ-based consumer research and analytics firm Blueocean Market Intelligence has announced a new version of its LiNK data integration software, with improved sharing and reporting, and allowing users to upload all data into a single repository.

LiNK brings together primary market research data and other company information, allowing integrated analysis across brands, product lines, languages and geographies. The latest release boasts new integration tools, improved visuals, advanced multi-user features and preparation for use BI platforms such as Tableau and Spotfire. The company says it is ideal for 'technology, CPG, automotive companies and other operations with multiple locations, brands or product lines'.

VP of Client Services and Technology Mike Page (pictured), who joined when the company acquired data integration specialist Cognicient early in 2014, comments: 'Most data exists in silos and in different formats that are not easy to integrate or analyze in a consistent way. LiNK takes your primary research data and makes it accessible to all parts of your business, whether you need an executive dashboard or a complex data pull to an internal proprietary system'.

Blueocean, online at www.blueoceanmi.com , is part of the Cross-Tab group of companies, alongside Cross-Tab Marketing Services, Informate Mobile Intelligence and Borderless Access Panels. The group employs more than 1,000 professionals in offices in the USA, UK, Singapore, Dubai and India.