Former Philippines MD Returns to Effective Measure

Maria Rodriguez Java has returned to digital audience measurement specialist Effective Measure as Regional Business Director for the South East Asian market.

The firm provides digital audience, brand and advertising effectiveness measurement and targeting solutions, from offices in Australia, the UK, South Africa, Dubai, India and six other Asian countries.

Java (pictured) previously joined the company in 2012 as Country Managing Director for the Philippines, and left at the end of 2013 to serve as Regional Commercial Director for Ambient Digital Group. More recently, she has worked as Managing Partner of media technology company Francis & Lamb. Earlier in her career, she was Digital Director for WPP firm Mindshare Philippines, and before that held senior roles at Airphil Express, ABS- CBN Interactive and Globe Telecom's G-CASH.

In her new position, Java is tasked with growing the data intelligence business in South East Asia. Dinesh Arasaratnam, Chief Revenue Officer, comments: 'As demands in the South East Asian market rapidly evolve, Effective Measure is making sure that our team in the region have the strategic overview yet possess the unique acumen to respond to country-specific markets more effectively. We are excited to have Maria back on board as she will bring exactly this expertise to South East Asia'.

Web site: www.effectivemeasure.com .