Customer Advocate Specialist Influitive Raises $30.5m

Toronto and San Francisco-based customer advocate management specialist Influitive has raised $30.5m in a Series B round of funding, which it will use to accelerate growth and develop new products.

The firm's AdvocateHub community platform allows marketers to drive endorsements from their customers, followers and 'evangelists' from social media reviews, customer referrals, case studies and references. In return customers earn points that can be used for a variety of perks and privileges.

The new funding round was led by Georgian Partners, with participation from OurCrowd, Atlas Venture, Docomo Capital, BDC Capital IT Venture Fund, and a range of previous investors.

CEO and founder Mark Organ (pictured) comments: 'I'm gratified by the enthusiastic response we've received from investors. The team leading this round offers Influitive enormous value beyond the financing. I'm looking forward to tapping into their broad operational and analytical expertise as we scale our business'.

Web site: www.influitive.com .