Nice Links VoC and Predictive Analytics

Israel-based software solutions firm Nice Systems has launched a new solution called 'NICE Journey VoC' which combines Voice of the Customer and journey mapping technologies to help clients reach customers who are at risk of defection.

Using the solution, organizations can solicit customer feedback at key stages of their journey, and compare their experience with an 'ideal journey'. Users can also identify high effort/low satisfaction experiences in real-time and proactively engage with the customer to create immediate improvements.

Miki Migdal (pictured), President of the NICE Enterprise Product Group, comments: 'Linking VoC data to behavioral customer journeys allows companies to tap into hidden insights, improve predictive capabilities, better prioritize their customer experience initiatives, and drive action in a much more effective and efficient manner. In doing so, we believe they can significantly boost their return on investment compared to a VoC-only approach'.

Web site: www.nice.com .