Other Lines Hires and Merges Brands

Media research company 'other lines of enquiry' has consolidated its TV broadcast, radio and press research offerings under one umbrella brand, reflecting the converging of media platforms as well as company growth. Former Ipsos AD Sara Rice joins the newly merged team as Senior Manager.

Other lines of enquiry is part of fast-growing Northumberland-based agency Dipsticks Research Ltd, founded in 1997. The division works with Radiocentre and Dollywagon Media Sciences to provide the radioGAUGE advertising effectiveness measure, which is now operational in Australia, South Africa, Canada, Finland and Ireland, as well as the UK.

Until now the firm's TV broadcast research has been branded as otherlines.tv, while radio broadcast and press research fell under other lines of enquiry, which will now become the sole brand for all media research and insight services.

The firm says Rice (pictured) will be 'a key figure in the future growth' of the other lines of enquiry brand. Research Director and division Head Penny Browell comments: 'This is an exciting time in the growth of the other lines of enquiry brand, with a new senior appointment and strengthened team together with a new structure designed to improve our overall service offering to our growing client portfolio, across all sectors of the media'.

Web sites are at www.otherlines.com and www.dipsticksresearch.com .