DRNO - Daily Research News
News Article no. 21508
Published September 22 2015

 

 

 

iQ media Secures Growth Fund

Media intelligence and monitoring specialist iQ media has raised $9m in a round of funding which will be used to fuel company expansion and product innovation.

John DerhamBased in Conshohocken, PA, iQ media specializes in delivering paid, earned, shared and owned media analytics across TV, online, social media and first-party data, in order to help clients tap into industry trends or track their competitors. The firm's flagship platform can be used to collect, anlalyze and share TV, digital social media content surrounding a client's brand, and helps marketers to research media impact and historical television content, as well as to understand audience engagement.

The new investment has been made by Edison Partners, and will also be used to support iQ media's data platform over the next few months.

Founder and CEO John Derham (pictured) comments: 'Partnering with Edison went far beyond securing funding; we were searching for a strategic partner who knew the industry and knew how to accelerate our growth trajectory. When we looked at the entire investor landscape, it was an obvious choice - Edison fit this profile perfectly'.

Web site: www.iqmediacorp.com .

 

 
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