PulsePoint Raises $30m for Growth and Acquisitions

Brand engagement and ad targeting platform PulsePoint has raised $30m in debt financing, which it will use for business expansion and for future company acquisitions.

The New York-based firm, which also has offices in San Francisco and London, offers a platform using terabytes of impression-level data to enable brands to target and engage with the right audiences at scale. Additionally, PulsePoint recently launched a content marketing platform, which taps into its programmatic capabilities to deliver article-based and video-based content market for brands and publishers; and it offers a native programmatic solution for campaigns across native, social media and display inventory.

The new finance comes from Silicon Valley Bank, and adds to previous funding made by investors Draper Fisher Jurvetson (DFJ), Gotham Ventures, New Atlantic Ventures (NAV), Investor Growth Capital, Updata Partners and VantagePoint Capital Partners.

Sloan Gaon (pictured), CEO of PulsePoint, comments: 'This financing enables us to aggressively capitalize on the burgeoning market opportunities before us, and the partnership with Silicon Valley Bank will certainly help us to reach our expansive growth goals, including M&A or future IPO. The loan reinforces our position in the marketplace and allows us to accelerate the expansion of our already profitable company'.

Web site: www.pulsepoint.com .