Cello Health Unveils 'Fresh Thinking' App

Cello Health has launched a smartphone and tablet app called 'Fresh Thinking', through which pharma and healthcare professionals can receive targeted thought leadership pieces, comments and insight.

The division includes Cello agencies Insight Research Group, The MSI Consultancy, Cello Business Sciences, MedErgy HealthGroup and Mash Health Group. The new app allows users to customise a 'briefcase' of articles on selected topics, and launches with around 100 thought leadership pieces and features. Articles cover a wide range of topics, from marketing strategy to market access, patient insight and understanding to digital marketing.

Users can be notified each time a relevant article is added, and they can either read articles online, or put them into their 'briefcase' to be read off-line later. They will also be able to view suggested articles on related topics.

Jon Bircher (pictured), Global CEO of Cello Health Consulting, explains: 'Our Fresh Thinking app is designed to help keep individuals up-to-date on our insights in those areas that specifically interest them. Drawing on our teams across the world, with a wide range of expertise, the app will offer high-quality thinking delivered to users' mobile devices - free of charge. We have created a very accurate tagging system which will ensure only that users will only receive material which is personally relevant to them'.

Web site: www.cellogroup.com .