Rentrak Launches Syndicated TV Programming Measure

Film and TV measurement specialist Rentrak has introduced a service for reporting syndicated US TV programming at a national level.

The firm, which is being acquired by comScore, measures actual viewing behavior for movies and television across all platforms, allowing clients to target advertising across box office, multiscreen TV and home video. Its TV ratings service provides nationwide satellite, telco and cable television viewing information from more than 36 million sets and video-on-demand viewing from approximately 120 million, including granular information for TV stations in all 210 markets across the US.

The new syndicated service will report national ratings and impressions for live, C3 (commercials watched both live and for three days through DVR playback), and C7 (ratings for live plus seven days) metrics for total households, as well as automotive purchasing, retailer spend, credit worthiness, and political audiences based on daily reporting from all 210 markets.

Chris Wilson (pictured), Rentrak's President of National Television, comments: 'Our syndication service will provide the industry's largest landscape of advanced demographics which will open up new advertising verticals for the syndication media market. Everyone from programmatic leaders like placemedia to the country's largest agencies, including Horizon Media, Carat and Omnicom Media Group, will all now have the best-in-class measurement for valuing this previously underserved inventory'.

Web site: www.rentrak.com .