MACROMILL-MetrixLab Names New CEO

Online specialist MACROMILL-MetrixLab has appointed Scott Ernst as Chief Executive Officer. He replaces Han De Groot, who will remain as a member of the Board and provide advice to the leadership team on portfolio choices and strategy.

The firm was formed last year following the merger of Japanese online specialist Macromill and Netherlands-based online research and analytics firm MetrixLab. Ernst joins after helping set up four venture-backed start-ups; serving as Millward Brown President, responsible for overall management of the firm's digital business; and working for WPP sister company Compete, where he oversaw strategy and operations. More recently, he has been a Board director or advisor for Ditto Labs, Drift, Massachusetts Innovation & Technology Exchange, and mySupermarket.

He replaces De Groot, CEO for sixteen years, who since last October has played a central role in guiding the merged MetrixLab and MACROMILL businesses. Commenting on the appointment, De Groot said: 'With Scott as the new CEO, I am convinced that we will continue on our trajectory of implementing innovations that deliver the consumer insights that help our clients win in the market'.

Web site: www.macromill.com .