eXelate Partners for Mobile Segmentation Data

In the US, Nielsen-owned audience targeting specialist eXelate is working with mobile app and device data provider PushSpring, gaining access to mobile audience segments based on life stage, interest, activity and intent.

Seattle-based PushSpring's analysis creates personas and custom audience segments which can be accessed through its audience platform. CEO and founder Karl Stillner says that his is one of the first companies to offer independent deterministic mobile device-level data at scale.

Through the partnership, eXelate will expand its reach across a variety of segments including app installs, auto and travel intenders, and mobile shoppers, to enable advertisers to find high-intent mobile customers.

Mark Zagorski, CEO of eXelate, comments: 'Our mobile reach is growing leaps-and-bounds and the relationship with PushSpring further bolsters our capabilities by providing a large and extremely accurate source of mobile audience data. This enables our brand and agency partners to better reach mobile-first shoppers and consumers showing interest and intent on mobile devices across a variety of industry verticals, and to do so at a scale that is meaningful'.

Web sites: www.exelate.com and www.pushspring.com .