ABC to Report Print and Digital Figures Together

In the UK, industry-owned independent measurement body the Audit Bureau of Circulations (ABC) is launching a monthly Newsbrands service in December, reporting print and digital figures together for the first time.

Newsworks is the marketing body for national newspapers, with stakeholders including Guardian News & Media, Independent Print, Evening Standard, Mail Newspapers, Trinity Mirror, News UK and Telegraph Media Group.

Following consultation with the industry, the new consolidated report will aim to deliver a full picture of paper circulations and online traffic in one place, while allowing users to analyse data by platforms and brands. The first consolidated report will be released on 17th December, and a new interactive report will be available to make the data easier to access, view and analyse. Alongside the monthly Newsbrands report, ABC QuickView will continue to provide cross sector and charting possibilities.

Newsworks CEO Rufus Olins (pictured) comments: 'It will be refreshing to see the artificial distinction between the different platforms disappear. It's been a long time since newspapers were just about paper and this change reflects that'.

Web sites: www.abc.org.uk and www.newsworks.org.uk .