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Urban Airship Floats Mobile Analytics Platform
US-based mobile engagement company Urban Airship has launched an audience analytics platform, providing user-level detail with potential uses in campaign optimisation, customer segmentation and real-time targeting.
The firm recently launched a cross-device data streaming API, Connect, helping marketers feed mobile usage data into their other business systems. Together with this, the new Urban Airship Insight allows marketers to focus in on individuals and engage with them through the firm's own systems or via email, SMS and other means. Data can also be exported to CRM and Business Intelligence packages, for example matching individuals with existing customer segments.
The package promises easy-to-use ad hoc data querying, cohort analytics, conversion funnel and RFM analysis for use in campaign assessment and opportunity spotting.
With offices in Portland, OR; San Francisco; and London, the company is online at www.urbanairship.com .
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