CentraForce Adds Nielsen and Kantar Patient Data

In the US, healthcare data provider CentraForce Health has partnered with Nielsen Scarborough and Kantar Media to add further patient-centric insights to its health intelligence platform.

Audience-centric marketing intelligence firm CentraForce set up its Health division recently, offering a platform called Population 360 which it says can quantify nearly any population by disease type, payer type or other known attribute.

When combined with its proprietary applications, CentraForce says the newly expanded offering delivers respondent-level population health intelligence reaching every local market throughout the US, and can be used to define and profile all types of key populations for health systems, payers and researchers.

Jayne Krahn, VP Research, Kantar Media, says that the alliance will help healthcare researchers, payers and providers better understand, reach, and manage their population outcomes. Nielsen Local Insights VP Carly Litzenberger adds: 'Nielsen Scarborough insights have long been used to fuel growth across multiple industries both locally and nationally and we're pleased to have them included in CentraForce Health's Population 360° Health Intelligence Platform'.

Web site: www.centraforcehealth.com .