New Chairman for Indian Readership Body

The Readership Studies Council of India (RSCI) has named GroupM CEO CVL Srinivas as its new Chairman for a two-year period.

The RSCI was set up in 2011 to oversee the merged Indian Readership Survey (IRS) and National Readership Survey (NRS). The body tracks print consumption patterns to provide the country's newspaper ad currency.

Srinivas (pictured) currently serves as CEO of WPP-owned media agency GroupM, and previously held senior roles at Madison and Starcom MediaVest in India and Asia Pacific. Having recently stepped down as Chairman of the MRUC (Media Research Users Council), he takes over at the RSCI from Hormusji Cama, who served as its Chairman for the past two years.

In a statement, I. Venkat, who has recently been appointed MRUC Chairman, said: 'I am confident that Srini, ably assisted by N.P. Sathyamurthy who has recently taken charge of the technical committee, will help us bring out an improved IRS 2016 with a 330,000 sample the largest such study anywhere in the world'.