Clarisite Raises Funds, Names New CEO

Big data, customer behaviour analytics specialist Clarisite has raised $5.5m in a Series A round of funding, part of which, has been used to move its headquarters from Israel to London. The firm has also appointed software industry veteran Yaron Morgenstern as Chief Executive Officer.

Clarisite's technology is used to help enterprises see what online and mobile customers are doing, and why they are doing it. The company uses resulting insights to enhance customer experience, decrease customer disputes, and improve regulatory compliance. Its new funding round has been led by US-based hedge fund, Lazarus Israel Opportunities Fund and it will also be used to roll out the company's web and mobile customer insight solutions globally.

Brian Abrams, Partner at Lazarus, comments: 'We're thrilled to have led this latest funding round so that the company can move from start-up to scale-up. Clarisite's technology is a quantum leap forward and I think it's fast becoming a 'must have' in industries such as finance, insurance, and healthcare.'

Morgenstern (pictured) joins to spearhead the company's expansion in Europe and across North America. A veteran of the enterprise software industry, he most recently served as General Manager of Financial Markets Compliance for Nice Systems. Prior to joining the company in 2008 as Director of Strategy & Strategic Alliances, he worked for Amdocs as Director, Corporate Development and Strategy.

Web site: www.clarisite.com .