Behavioural Data Firm Bluecore Raises Growth Funds

In New York, data-driven marketing automation firm Bluecore has raised $21m in a Series B round of funding, which will be used to support marketing channel and international expansion.

Bluecore says its data engine processes more than 100 terabytes of behavioral customer data in milliseconds, allowing marketers to segment audiences and trigger personalized communications on the fly. The firm's e-mail data automation product suite can be used for post purchase analysis, traditional cart abandonment understanding, product catalog notifications around new merchandise and out-of-stock items, and live segments for the automation and personalization of retailers' large-volume proactive sends.

New funding has been led by Georgian Partners, with participation from previous investors including FirstMark Capital and Felicis Ventures, and brings the total invested to $28.2m since 2013. The money will be used to support new marketing channels such as display and mobile, as well as for the company's international expansion in 2016, which will include doubling its headcount in the next twelve months.

Fayez Mohamood (pictured), co-founder and CEO, comments: 'Georgian Partners' focus around applied analytics and previous experience backing companies like Shopify, Tealium and FreshBooks will play a pivotal role in guiding our expansion plans in the coming years'.

Web site: www.bluecore.com .