Tapestry Research Hires Consumer Journey Head

Tapestry Research has hired former Microsoft Thought Leadership exec Ivy Esquero, to lead its Consumer Journey practice. She will be based in Singapore.

With bases in London, São Paulo and Singapore, Tapestry specializes in connecting information in any format - including qual, quant, sales, media and social media data. Esquero (pictured) joins with fifteen years' marketing, research and analytics experience. Most recently, she worked at Microsoft, collaborating with incubation and product teams to develop new technology and digital services. Prior to this, she was part of the Global Strategic Research team at Prudential Financial, and she was a Research Director at Nielsen in New York.

Ian Wright, Joint MD, comments: 'Ivy brings a wealth of experience in the consumer space and understands the interplay across different channels, devices and content. Her expertise around consumer trends and deep understanding of what consumers want out of exchanges with brands makes her uniquely positioned to develop and lead our offer in the consumer journey space'.

Web site: www.tapestryresearch.com .