DataScience Secures $22m Round of Funding

California-based company DataScience has secured a $22m round of funding, which will be used to expand its team of data scientists and engineers, and build new tools.

Launched last year, the firm combines human intellect with machine-powered analysis to extract insights from data, with a focus on predictive factors such as lifetime value, churn, and likelihood of sale, as well as the particular needs expressed by customers. Clients can run requests though proprietary technologies or ask questions to an on-demand team of data scientists, with insights delivered through a collaborative web application.

CEO and co-founder Ian Swanson (pictured), who previously co-founded social network analytics firm Sometrics (acquired by American Express in 2011), comments: 'Whether our customers have in-house data scientists or not, we're able to onboard in a matter of days, and quickly scale to deliver value across all of their business units, from marketing to customer support. We designed DataScience to show customers precisely what they need to know to answer their toughest questions and to collaborate on those insights'.

New funding was led by Whitehart Ventures, and extends the $4.5m Series A financing round led by Greycroft Partners, bringing DataScience's total amount of funding to more than $28m.

Web site: www.datascience.com .