Lightspeed GMI Adds IT Professionals to US B2B Sample

WPP-owned online specialist Lightspeed GMI has expanded its B2B sample with the addition of a panel of US-based IT professionals, profiled on primary job function and role, industry, department / function area, and company size.

The firm says it built its new speciality panel in response to 'heavy demand' from technology clients, and used rigorous screening and quality control to assess members' decision-making, knowledge and familiarity for multiple technology categories such as cloud, security and virtualization. In addition, the company used a version of its patented Honesty Detector solution, to remove respondents that over-claimed their decision-making responsibilities.

Marie Lanzillo (pictured), B2B Account Director, comments: 'Through this launch, we're meeting a growing demand for access to fully vetted IT professionals, and can deliver real insight to technology research questions. We're excited to grow this offer, and look forward to introducing additional B2B sample solutions throughout the year'.

Web site: www.lightspeedgmi.com .