Inmar Buys Product Insights Firm Willard Bishop

In the US, coupon trends and shopper promotion analysis specialist Inmar has acquired Chicago-based consumer product data and insights firm Willard Bishop. Terms of the deal were not disclosed.

Applying localized approaches to assortment, pricing and promotion, Willard Bishop helps retailers increase shopper loyalty and basket size. Its tools include the proprietary SuperStudy suite, which provides insights into how specific segments are performing, while delivering financial metrics from a total store perspective, as well as information on online grocery shopping.

Inmar says the combination of its own real-time data on promotions, supply chain and healthcare, with Willard Bishop's expertise in food retailing, will deliver 'powerful solutions' for manufacturers and retailers.

Jim Hertel (pictured), Willard Bishop Managing Partner, comments: 'Inmar's acquisition combines our 40 years of manufacturer and retailer domain expertise, and our analytical tools, with their intelligent commerce networks and processing capabilities. Together we will bring a new level of insight and understanding to the extended value chain, while providing trading partners with a deeper understanding of shopper behavior - all delivered in real-time or near-time'.

Web sites: www.inmar.com and www.willardbishop.com .