Vidyard Raises $35m to Expand Video Analytics Offer

In Canada, video platform Vidyard has raised $35m in a Series C round of funding, for use in expanding its video analytics and customer insights services.

Vidyard's platform has been developed to help marketing and sales teams increase viewer engagement with their video content, track individual viewing activities, and report on video ROI. Data includes what consumers are interested in and where they are in the buying journey, and is used to identify new business leads, tap into the 'digital body language' of buyers, and boost engagement across campaigns.

New funding was led by Battery Ventures, with participation from existing investors Bessemer Venture Partners, Salesforce Ventures, OMERS Ventures, iNovia Capital and SoftTech VC. This adds to the $18m Series B financing closed last year, and brings the total raised-to-date to more than $60m.

CEO and co-founder Michael Litt (pictured) comments: 'Video represents a massive opportunity for businesses to drive greater engagement with their message and to use second-by-second viewing data to understand the digital body language of potential buyers. We're excited to help our customers expand their use of video content and analytics across every facet of their businesses, and we're thrilled by the results they're seeing every day in the field'.

Web site: www.vidyard.com .