GfK Wins New Zealand Radio Research Contract

In New Zealand, the Radio Broadcasters Association (RBA) has commissioned GfK to provide official radio research services for the country. The contract sees New Zealand's commercial networks, public broadcaster and independent stations join the same radio ratings system for the first time.

The contract starts this year and runs until the end of 2020. Using a combined methodological approach, in three surveys per year (increasing to four per year from 2017 onwards), 18,000 representatively selected individuals will log their radio usage over a period of seven days; with 80% responding via a paper diary and 20% through an electronic diary. GfK will then analyze the obtained data using its own software solution.

GfK will also launch a new initiative called 'GfK Radio Insights', which will offer behavioral research to add context to the radio ratings.

Stefan Raum, the company's Global Head of Audience Measurement & Insights, comments: 'We are very proud of the new contract in New Zealand. After Australia, Malaysia and Singapore, this is now the fourth media contract for GfK in this region. We look forward to prove our global competence more strongly now in the exciting growth market Asia Pacific'.

Web sites: www.rba.co.nz and www.gfk.com .