OpenText Launches Election Tracker '16

Canadian enterprise information management specialist OpenText has launched a tool called Election Tracker '16, through which users can visually monitor, compare, and analyze media coverage of the US presidential election.

OpenText clients can access and gather data from 'any' unstructured source, including documents, web sites, social media sites, e-mail, document archives (PDF), RSS feeds and blogs. These sources can then be combined with structured data to provide a picture of the organization and context - including customer sentiment, discussion, brand coverage, media and Internet trends.

The firm's new tool curates text from thousands of online news articles and global media outlets, to create visual interactive dashboards that summarize and compare coverage and tone across news outlets, presidential candidates and hot topics. Users can visualize trends as they unfold and compare candidates based on mentions across topics, history, geography or sentiment.

CMO Adam Howatson comments: 'Election Tracker '16 evaluates election news coverage, using the articles themselves as a source of unstructured data. OpenText technology actually analyzes the content of the unstructured data, much in the way a human would, only much faster and with a perfect memory, and aggregates insight over massive volumes. The tool is a working example of unstructured data analysis in action and showcases its ability to provide a solution to an increasingly common business concern across all industries'.

Web site: www.opentext.com .