Mobile Action Buys App Store Optimization Tool Appmind

App store intelligence and analytics provider Mobile Action has acquired app store optimization (ASO) tool Appmind. Terms of the deal were not disclosed.

Like Mobile Action, Appmind also provides app store optimization and marketing services that help improve the visibility of a mobile app in the app store. The tool was developed by ASO consultant Gabriel Machuret (pictured), who will join the team as a Brand Ambassador, while the Appmind tool will provide Mobile Action with additional backend technology. In addition to immediate technological advances, the partnership will enable a new team of ASO specialists to collaborate on tools for developers, marketers and product managers who are building and managing applications.

Aykut Karaalioglu, founder and CEO of Mobile Action, comments: 'In the digital age, the ability to get strong, actionable insights about your mobile application is critical to drive user acquisition, retention and engagement. We've been big fans of Gabriel and Appmind for a long time and are excited to welcome him to the team and offer our customers an even more comprehensive ASO solution.'

Web site: www.mobileaction.co .