DRG and CUI in LatAm Pharma Partnership

Pharma researcher Decision Resources Group (DRG) has formed an alliance with Latin American prescription audits specialist Close-Up International (CUI), through which it will offer its insights and data products to clients across the region.

CUI supplies prescription data in Latin America and SFA/CRM solutions specifically developed for the pharma market in more than 30 countries worldwide. The company also conducts sales data audits in Brazil, Argentina, Colombia, Ecuador and - via a partner - Mexico. As part of the new deal, CUI will use DRG's portfolio of services, to complement those it provides to its own clients worldwide. Norberto Bonaparte, founder and CEO of CUI, says the partnership will align the firms' teams and solutions to provide the 'highest levels of support and service' for global clients.

Stephen Silvestro, DRG's EVP, Global Life Science Product Sales, says DRG 'views Latin America as a key strategic region with significant opportunities for the breadth of its solutions and services'. He adds: 'This alliance further strengthens DRG's global presence, enabling us to provide a stronger solution to our clients by empowering them with richer data and toolsets to make more formidable decisions'.

Web sites: www.decisionresourcesgroup.com and www.close-upinternational.com .