Nielsen to Expand Digital Ad Ratings Reach

Nielsen is planning to expand Digital Ad Ratings to eight new markets globally by the end of 2016, adding to seventeen countries where it is already available.

Released commercially in 2011 and formerly known as Online Campaign Ratings, the solution provides details of a campaign's full digital audience across computers, tablets, and smartphones, and also gives users options to view expanded demographics from Experian and from other Nielsen services.

The eight new markets are Poland, Turkey, Hong Kong, Taiwan, South Africa, Puerto Rico, Ireland and New Zealand. Separately, Nielsen has recently added mobile measurement to existing Digital Ad Ratings services in the existing markets of Thailand, Singapore, Indonesia, Malaysia, Philippines, India, Mexico and Japan.

Chief Operating Officer Steve Hasker (pictured) comments: 'The continued global expansion of our flagship digital advertising measurement solution, including mobile measurement, has been key to the growth of advertising spend in these markets. Our clients depend on us to provide quality measurement that not only meets their respective needs but does so in a way that drives value and provides the most comprehensive understanding of their audience and campaign effectiveness across platforms'.

Web site: www.nielsen.com .