M-Brain Buys Nordic Media Intelligence Firm Opoint

Finnish competitive intelligence provider M-Brain has acquired media monitoring and analysis company Opoint, which has offices in Norway, Sweden and Estonia. Terms of the deal were not disclosed.

Opoint offers web monitoring and technology solutions for media intelligence services, delivered by 150 employees based in Stockholm, Gothenburg, Oslo and Tallinn. For the year 2015, company turnover was approximately EUR 11m.

Eighteen months ago, M-Brain acquired marketing intelligence and advisory group Global Intelligence Alliance (GIA), and following the latest deal it will have operations in Finland, Sweden, Norway, Estonia, Russia, France, Germany, UK, Canada, US, Brazil, China, Singapore and Malaysia. All Opoint employees will join M-Brain.

Kim Nyberg (pictured), M-Brain CEO, comments: 'The acquisition supports our strategic goal to become market leader in our field in the Nordics and throughout the Baltics. Our aim is to further strengthen our position in the industry'.

Web sites: www.m-brain.com and www.opoint.com .