Nielsen and Profitero Link Shelf Analytics, Sales Data

Nielsen and eCommerce analytics company Profitero have partnered to incorporate the latter's Digital Shelf 360 suite into the former's eCommerce offering, allowing FMCG manufacturers to correlate digital shelf analytics with actual sales data.

In Europe, Nielsen already has eCommerce measurement in the UK, France and Spain, with additional information from large accounts in the Netherlands and Turkey. The new deal gives it access to Profitero's technology, global coverage and multiple offerings in eCommerce analytics, with coverage spanning more than 300 million products on 4,000 web sites across more than 40 countries.

The joint solution evaluates all eCommerce performance drivers including price, promotion, assortment, search position, product content, and ratings and reviews. Profitero's CEO and co-founder Vol Pigrukh comments: 'Our digital shelf insights help FMCG manufacturers increase ecommerce sales and win market share. The powerful combination of Profitero and Nielsen will enable us to expand this approach to the total eCommerce market and deliver the most comprehensive solution to FMCG brands, helping them to grow their business both online and across all channels'.

Web sites: www.nielsen.com and www.profitero.com .