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UCI Deal Gives Momentum to Nielsen's 'Digital in TV'
Hispanic multimedia company Univision Communications Inc. (UCI) has signed an agreement for Nielsen's National and Local 'Digital in TV Ratings' services, part of its Total Audience initiative.
The deal means the Univision and UniMás Networks and their local affiliate stations will receive audience estimates of linear television content viewing on mobile and computer devices, combined in the overall ratings figures. They become the first Spanish-language broadcast networks to include Nielsen's digital audience measurement in their TV ratings; while Univision NOW, UCI's direct to consumer, subscription-service available on iOS, Android and the web, is the first Spanish-language service to be certified for Nielsen's Digital in TV Ratings measurement, with Nielsen's SDK technology integrated into the app and online video player.
Jed Meyer, UCI's Executive Vice President of Corporate Research, comments: 'In this ever-changing media landscape, it is key for us at UCI to always look at how we measure our audiences and do so comprehensively. This agreement with Nielsen enables the opportunity to extend the work we do to bring together the best audience and be in front of the curve of content consumption habits regardless of platform, linear or digital'. Peter Bradbury, MD National Client Solutions for Nielsen, says the firm is 'delivering on its commitment to ensure the industry has comparable and reliable metrics across linear television and digital content'. He adds: 'Our new agreement with Univision Communications and their support of our digital television measurement solution validates that we are on track and delivering on what we promised'.
Home page: www.nielsen.com .
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