B2B Data Firms Aberdeen Group and Bombora Link Up

Technology industry B2B data and insights provider Aberdeen Group has partnered with b2b analytics specialist Bombora, to help customers understand content topics that are spiking in popularity among specific contacts, companies or industry segments.

The partnership will see Bombora's company-level 'Intent Surge' data integrated with Aberdeen Group's technology data set, to help further refine the latter's lead generation and targeting solutions. Aberdeen Group's CEO, Gary Skidmore says the combination will enable B2B executives to understand not only whom to target, but what to say to them in a 'very refined and timely way'.

Erik Matlick, Bombora CEO and founder, adds: 'The addition of the Aberdeen Group to our Data Co-op signals a significant broadening in our coverage of the B2B content landscape. The breadth and depth of content from Aberdeen Group's suite of technology-focused publications, Aberdeen Essentials, will add a new range of targeted behavioral interactions to our intent data set'.

Web sites: www.aberdeenservices.com and www.bombora.com .