Unomer Launches In-app Market Research Platform

Mobile MR technology company Unomer has launched out of beta with an in-app research platform, through which users can create interactive surveys that can be embedded and distributed across a network of consumer mobile apps.

Unomer is part of Regalix Labs and is based in Palo Alto, California and Bangalore, India. The new platform gives users access to a large base of mobile consumers who use apps for shopping, ticketing, travel, utility and gaming, and who can be rewarded with gamification and in-app incentives. The firm says this enables targeting based on user profile and behavioral data, and delivers intelligence in real-time.

CEO and co-founder Vinay Bapna (pictured) comments: 'Billions of people are on smartphones using millions of apps that capture data every moment. Unomer opens up this massive network of apps for brands to reach and engage with their target audience and get real-time insights on their opinion, attitudes and behavior'.

Web site: www.unomer.com .