Bluecore Rolls Out Predictive Audiences Tool

In the US, behavioural and product data provider Bluecore has launched a tool called Predictive Audiences which helps anticipate shoppers' reactions to marketing messages.

Bluecore's customer experience platform ingests and analyzes terabytes of behavioral data to create precise audience segments across multiple channels. The new Predictive Audiences feature simultaneously processes customer behavior, analytics data and product catalog information, to produce customer insights which marketers can use to predict customer lifetime value, and the probability a customer will make a purchase in a given amount of time. It can also identify those who are likely to be interested in new products and categories, and predict who is more likely to open an e-mail, click on an ad, or respond to an SMS.

Fayez Mohamood (pictured), co-founder and CEO of Bluecore, comments: 'Predictive Audiences tells marketers when to speak to which customers, who is important and who isn't, who needs marketing and who wants to be left alone. This increases marketing performance quantitatively, but gives the marketer the ability to think qualitatively about how to engage specific audiences of customers, without second guessing how the audience is defined. We leave that to our data science team'.

Web site: www.bluecore.com .