Asian Opening and Senior Hires for Medialets

Mobile measurement and attribution specialist Medialets has opened an APAC headquarters in Singapore and announced senior appointments in North America and London.

The company, based in NYC and owned by WPP since April 2015, counts ad impressions on mobile devices via its Servo platform and provides its advertiser and ad agency clients with insight into view-through attribution. With a strong emphasis on viewability, Servo is accredited by the Media Rating Council (MRC), and has recently been integrated with Millward Brown Digital's Ignite Network, promising clients 'the ability to serve mobile ads across all ad formats including video and to accurately measure campaign effectiveness'.

The new Asia-Pacific division will be headed up by Vice President Andrew Dryden, who has been with the company for six years, and previously worked in international roles at Publicitas and the United Nations.

John Ruvolo is the company's new SVP Sales in North America, having previously served as Chief Revenue Officer at CurtCo Media, owners of Robb Report, and before that led sales at Martini Media, PulsePoint and ContextWeb.

Kiran Kaur joined Medialets earlier this year as Director of Agency Sales for EMEA, based in London. His career includes spells in digital and media insights roles at eBookers, the Digital Property Group, Polestar Communications, Global Radio, ITV and most recently Conversant.

Medialets CEO Richy Glassberg says the firm has expanded its team to meet clients' needs in their local markets. He adds: 'Over the past year, Medialets has signed global partnership agreements with agency holding companies like Dentsu, programmatic partners like Light Reaction, The Trade Desk and AppNexus, and location partners like PlaceIQ. With this expansion, we will continue building our global relationships while partnering with local market experts'.

With additional offices in Chicago and Los Angeles, the company is online at www.medialets.com .