NPD Launches Digital Games Tracking Service

Retail information firm the NPD Group has launched the 'Digital Games Tracking Service', to provide the US gaming industry with publisher-sourced SKU-level data on digital game sales, aggregated from the participants of a digital panel.

Currently only available to participants contributing digital point-of-sale data, the new service provides sales data for full-game and add-on content downloads for consoles, portables and PC Games. Participant data is also combined with physical data to help clients understand the interplay between physical and digital sales channels.

Joanne Hageman (pictured), President, US Toys & Games, states: 'With the participation and support of leading publishers - whose cooperation makes this possible - we are excited to launch an industry-first service that addresses a long-standing need. While digital gaming has exploded in the past several years, physical gaming sales, including hardware and accessories, have a major presence in this industry. With a more complete picture, participants are able to make better business decisions with a broader set of data'.

Web site: www.npd.com .